Controlled Products, LLC

Investment Date
April 2005

Situation Type
Owner-Operator Recapitalization

Keystone partnered with Lanny Bailey, an industry veteran and visionary, to recapitalize Controlled Products. Mr. Bailey had been looking for a financial partner to diversify his personal net worth, but also to help him continue to grow the business and support future acquisitions with capital.

Headquarters
Dalton, GA

Leadership
Lanny Bailey (CEO)
Scott Lowrie (President)

Products
Synthetic turf for athletic and landscaping applications, as well as marketing and installation services

Customer Base
Leading athletic programs/organizations, as well as regional marketing and installation firms

Interesting Fact
#2 North American market position in the manufacturing of artificial turf

Acquisitions During Ownership
Controlled Products (2005): Original platform investment

Evergreen Synthetic Turf (2008): Acquisition of a competitor in the artificial turf industry

Synthetic Turf International (2008): Acquisition of a marketer and installer of synthetic turf products, giving Controlled Products a front-end marketing and installation
organization

Manufacturers of artificial turf

Manufacturers of sports surfaces

Suppliers of landscaping products

Keystone Capital Contact
Scott L. Gwilliam

“AS THE FOUNDER OF MY BUSINESS, WHEN I CHOSE TO PURSUE AN INVESTMENT PARTNER, I WANTED A FIRM THAT APPRECIATED WHAT I HAD ALREADY BUILT, RESPECTED THE VALUES WE HAD IN PLACE, AND WAS ABLE TO CONTINUE OUR GROWTH.  IN KEYSTONE CAPITAL, I FOUND THAT PARTNER.  FROM DAY ONE, THEY HAVE BEEN DEEPLY ENGAGED IN OUR INDUSTRY AND OUR BUSINESS – TOGETHER WE HAVE GROWN REVENUES FOUR-FOLD, COMPLETED TWO ACQUISITIONS, EXPANDED THE EXECUTIVE TEAM AND MANAGED TO HAVE A LOT OF FUN ALONG THE WAY”.

- LANNY BAILEY, FOUNDER AND CHAIRMAN, CONTROLLED PRODUCTS, LLC.

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